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So what is the right way to write a job advert?

Many of my clients are advertising for vacancies and so as we are busy writing job adverts, I thought I would share a few tips on what to consider when doing this.

Remember it is not a job description; this should have been created initially and will be the basis for creating your advertisement.  You need to consider the following:

• Company background, culture and how you market yourself as this will set the tone for the advert.
• Show you are growing, if that is the case, is a great marketing opportunity.
• Make people feel they want to know more about your company.
• Explain the role but not in great detail, make them feel they are ticking the boxes as they read it
• Make the role as attractive to them as you can. You need to stand out from other companies advertising, so ask questions that may grab their attention, share information that highlights opportunity such as if the vacancy  has come about due to promotion

The structure of a good advert should look something like this:

About the company/who you are

Interesting key facts here, clients (international, local), industry, culture, where you’re based.

About the role

Summary overview of the job tasks (not all of them). Avoid internal jargon. Perhaps run through a typical day. And choose the job title carefully.

Who you are looking for

A summary of essential skills, qualifications, experience and personality. Really question what is essential here.

What you’ll offer in return/benefits

A summary of holiday, pension, training; not just monetary benefits but also why your company is different.

How they should apply

Make it easy for them to apply; don’t ask them to submit a PowerPoint presentation for example! Be relevant.

And lastly …

Don’t forget to reply to every single candidate that applied to you. Even if they were unsuccessful. Be the employer that considers the candidate experience, not just employee and customer experience. Stand out for the right reasons!  Every email or communication with someone links back to your brand which will help you when you recruit in the future.

So where do you start….well contact us and we can walk you through the process on tellmemore@HRBusCons.co.uk

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